Concord, CA – September 2, 2025 – AssetMark, Inc., a leading wealth management platform for independent financial advisors, and Cheetah, a cloud-based trust accounting system, today announced Frontier Bank has adopted their integrated platform to modernize its trust services, reduce overhead, and meet the evolving needs of the bank’s clients.
A long-standing client of Cheetah, Frontier Bank is now embracing the integrated AssetMark-Cheetah platform to modernize its trust services and stand out in a crowded field. This shift from legacy systems to a streamlined, digitized solution positions the bank to meet rising client expectations and thrive amid industry transformation.
“At Frontier Bank, we collaborate with organizations that demonstrate integrity, transparency, and a commitment to both innovation and client success – AssetMark exemplifies these qualities and more,” said David Cover, Chief Wealth Management and Trust Officer for Wealth Management at Frontier Bank. “South Dakota’s trust market is among the most competitive in the nation, with over 115 independent trust companies, major national banks, and a wide range of regional and boutique firms. Our investment offerings now rival the best in the industry, and we’re attracting advisors who want a comprehensive trustee and investment management solution – without sacrificing the boutique experience.”
The strategic collaboration provides Frontier Bank with scalable technology, automated workflows, and seamless integration, allowing the bank to serve the next generation of wealth holders with digital access, curated investment options, and customized guidance. As the generational wealth transfer accelerates, institutions like Frontier are reimagining their services to appeal to younger beneficiaries and meet the demand for transparency, speed, and personalization.
“As demographics shift and clients expect a holistic wealth advisory experience, trust institutions are offering innovative, open architecture wealth platforms to better serve their clients,” said Michael Kim, CEO and President of AssetMark. “Through a comprehensive platform that blends Cheetah’s best-in-class trust accounting with AssetMark’s wealth management capabilities, our support empowers forward-thinking banks like Frontier to gain operational efficiency, to scale with confidence, and to deliver a more personalized client experience to current and future clients.”
Cheetah’s high-efficiency platform, paired with AssetMark’s portfolio management and investment expertise, creates a unified experience for trust teams and their clients. This modernization not only enhances operations but also strengthens Frontier Bank’s ability to grow and differentiate in a competitive market.
Since the launch of AssetMark and Cheetah’s Unified Wealth Management Solution in late 2024, AssetMark has connected with six trust institutions nationwide. This latest addition is a milestone that underscores the company’s commitment to modernizing trust services across the U.S.
As AssetMark continues to grow its footprint nationally, its collaboration with Cheetah is setting a new benchmark for trust and wealth management, delivering real-world value and preparing banks for the next era of client service.
To learn more about AssetMark and Cheetah’s Unified Wealth Management Solution, visit www.assetmark.com/bank-trust-solutions.
About AssetMark
AssetMark, Inc. operates a wealth management platform with a mission to help financial advisors and their clients. AssetMark, together with its affiliates AssetMark Trust Company, Voyant, and Adhesion Wealth Advisor Solutions, serves advisors at every stage of their journey with flexible, purpose-built solutions, powered by its innovative technology platform. The company equips advisors with planning tools, investment solutions, and operational capabilities to help deliver better investor outcomes by enhancing their productivity, profitability, and client satisfaction.
With a history going back to 1996, AssetMark has over 1,000 employees, and its platform serves over 10,700 financial advisors and over 317,000 investor households. As of June 30, 2025, the firm had over $148 billion in platform assets. AssetMark is a registered investment adviser with the U.S. Securities and Exchange Commission.
For more information, please visit www.assetmark.com. Follow us on LinkedIn.
About Cheetah
Cheetah’s mission is to provide wealth managers with the tools they need to grow their business, provide exceptional service, and increase operational efficiency. Cheetah’s flagship product is a comprehensive trust management platform that provides trust managers with a digital solution to manage all aspects of their clients’ wealth, from investment management and trades to trust accounting and tax reporting. Cheetah has driven modernization within the trust industry by creating innovative, cloud-based solutions that incorporate state-of-the-art technologies.
About Frontier Bank
Frontier Bank is a locally owned, community-minded independent bank. At Frontier, service to others is a Big Deal®. They strive to achieve successful outcomes by providing innovative and quality financial services. Their mission is to create long-term value for their customers, employees, and shareholders while being deeply rooted in their communities. They are fueling future growth through this partnership by leveraging an enhanced and integrated trading platform, a robust investment platform, thoughtful due diligence process, and curated portfolios to help deliver best-in-class solutions aligned with their fiduciary responsibilities. For more information, please visit www.frontierbank.com/.
Media:
Jen Deitsch
PR and Investment Communications Lead
jen.deitsch@assetmark.com
