Concord, CA – July 24, 2025 – AssetMark, a leading provider of innovative wealth management solutions, today announced its upcoming expansion into alternative asset classes, with new capabilities expected to launch in Q4 2025. This strategic initiative will integrate private assets into AssetMark’s managed solutions and discretionary programs – powered by its modern technology platform – designed to help advisors deliver more resilient, personalized portfolios in a rapidly evolving investment landscape.
“Private markets are no longer optional – they’re essential to building modern, diversified portfolios,” said Lou Maiuri, Group CEO and Chairman of AssetMark. “We’re committed to helping advisors access these opportunities in a way that’s intuitive, scalable, and aligned with how they serve clients today.”
A Strategic Approach to Private Markets
AssetMark’s private markets strategy builds on its firm foundational pillars: rigorous due diligence, thoughtful asset allocation, and a digitally enabled, advisor-first experience. The firm is currently conducting due diligence on private credit, private real estate, and private equity funds – asset classes that offer differentiated return streams and potential for enhancing long-term outcomes.
A portion of AssetMark’s discretionary strategies will be allocated to private markets, enabling advisors to access professionally managed exposure to these asset classes through integrated models. In addition, AssetMark’s dynamic UMA accounts and Adhesion Wealth Manager platform will provide advisors with the ability to invest in diligenced, semiliquid private funds in a single custody account alongside other public security allocations, an approach designed to streamline advisor workflow and enhance the investor experience.
The private markets program will provide advisors:
- Professionally managed, diversified portfolios that allocate and rebalance across public and private markets in collaboration with top-tier asset managers.
- Streamlined experience that integrates private assets into AssetMark’s technology-powered investment platform, unlocking advisor operational efficiency and scale.
- Robust education and tools designed to help advisors understand how private markets fit into client portfolios and to communicate their benefits effectively.
“We believe private markets can serve as a strategic core allocation that offers diversification from public markets while enhancing investor long-term goals,” said David McNatt, Executive Vice President and Chief Wealth Solutions and Strategy Officer at AssetMark." Advisors are looking for opportunities to expand beyond traditional asset classes but want to minimize complexity, along with access to liquidity. Our goal is to make it easy, accessible and actionable – through integrated managed models, rebalancing tools, and digital client-ready communications.”
Empowering Advisors to Differentiate and Lead
As the industry evolves, AssetMark sees a generational shift not just as a transfer of wealth – but as a transformation in investor expectations. Younger clients are entering the market with more complex financial needs and a desire for personalization, holistic planning, and seamless digital experiences.
This presents a powerful opportunity for advisors to differentiate by aligning their strengths, specialties, and service models with these modern preferences. AssetMark’s private markets capabilities and innovative technology are built to support this evolution – equipping advisors with the tools to scale, stand out, and build deeper, more meaningful client relationships.
“This is about more than access – it’s about outcomes,” added Maiuri. “We’re building a platform that helps advisors lead with confidence, no matter how the market or client base evolves.”
AssetMark’s private markets capabilities will be available to advisors and firms beginning in Q4 2025. More details will be shared in the coming months.
About AssetMark
AssetMark, Inc. operates a wealth management platform with a mission to help financial advisors and their clients. AssetMark, together with its affiliates AssetMark Trust Company, Voyant, and Adhesion Wealth Advisor Solutions, serves advisors at every stage of their journey with flexible, purpose-built solutions, powered by its innovative technology platform. The company equips advisors with planning tools, investment solutions, and operational capabilities to help deliver better investor outcomes by enhancing their productivity, profitability, and client satisfaction.
With a history going back to 1996, AssetMark has over 1,000 employees, and its platform serves over 10,700 financial advisors and over 317,000 investor households. As of December 31, 2024, AssetMark had over $139 billion in platform assets. AssetMark is a registered investment adviser with the U.S. Securities and Exchange Commission.
For more information, please visit www.assetmark.com. Follow us on LinkedIn.
Important Information:
This is for informational purposes only, is not a solicitation, and should not be considered investment, legal or tax advice. Investors seeking more information should contact their financial advisor.
Investing in private markets can be speculative and involve a substantial degree of risk, including the risk of complete loss. Advisors should conduct a review of private markets investments to determine that they are appropriate for their client’s financial circumstances and evaluate the potential risk of loss.
Media:
Jen Deitsch
PR and Investment Communications Lead
jen.deitsch@assetmark.com
