Investing, Made Personal.
Powered by AssetMark Direct Indexing
Direct Indexing allows you to provide personalized tax advantages, customized portfolios, and greater transparency to clients across a wide range of wealth levels.Help Your Clients Keep More of What They Earn
What is Direct Indexing?
Direct Indexing is an equity separately managed account (SMA), constructed with individual stocks and managed to an underlying index, that can be personalized to clients’ unique preferences and tax situations. AssetMark’s platform makes it simple to create personalized index portfolios for your clients. Even better, taxable accounts include Tax Management Services (TMS) at no extra cost — actively working to reduce your clients’ tax burden, while making sure their portfolio is customized for their individual goals.
Why is Direct Indexing Great for Your Clients?
With Direct Indexing, your clients own individual stocks that follow market indexes to create a personalized portfolio that can potentially reduce their taxes. By owning the underlying stocks, your clients get:

Personalized Tax Savings
Included, TMS automatically finds tax-saving opportunities to potentially boost after-tax returns.

Smart Portfolio Management
Daily optimizations seek opportunities to improve performance and maximize tax efficiency.

Greater Control & Transparency
Direct ownership provides deeper visibility and control compared to mutual funds or ETFs.

Tailored to Values
Customize portfolios to align with personal beliefs, creating investment strategies that reflect what matters to them.

Scalable Transitions
Incorporate and manage concentrated stock positions, such as company shares your clients own, to minimize triggering capital gains taxes.

Competitive Pricing & Flexible Minimums
Standard fees for AssetMark Direct Indexing start at just 0.50%, with TMS included, and minimums start at $75,000.
Efficient Optimization
How AssetMark Direct Indexing Works:
4 Easy Steps
A streamlined process delivers sophisticated portfolio management with the operational simplicity to help scale your practice.
1. Model Selection: Select 1 of 8 Direct Index Models.
2. Customization: Add cash, security and sector restrictions, personalized tax rates, tax sensitivity and gains budgets.
3. Portfolio Construction: The advisor leverages optimization technology to build your personalized portfolio.
4. Implementation: Service automatically rebalances portfolios and applies tax management services and reporting to advisors and clients.


Why AssetMark?
Support Every Step of the Way
We provide comprehensive support through our dedicated service organizations, including:
Training and educational resources
Marketing materials to help explain benefits to clients
Ongoing technical support
Contact us for more information or to schedule a demo.
Sources: PWC Global AWM & ESG Research Centre, The Cerulli Report | U.S. Retail Investor Products and Platforms 2023
IMPORTANT INFORMATION
This is for informational purposes only, is not a solicitation, and should not be considered investment, legal or tax advice. The information has been drawn from sources believed to be reliable, but its accuracy is not guaranteed and is subject to change.
Investing involves risk, including the possible loss of principal. Past performance does not guarantee future results. Asset allocation cannot eliminate the risk of fluctuating prices and uncertain returns. There is no guarantee that a diversified portfolio will outperform a non-diversified portfolio. No investment strategy, such as asset allocation, can guarantee a profit or protect against loss. Actual client results will vary based on investment selection, timing, market conditions, and tax situation.
It is not possible to invest directly in an index. Indexes are unmanaged, do not incur management fees, costs and expenses and cannot be invested in directly. Index performance assumes the reinvestment of dividends.
The exclusion of investments based on industry or ESG factors reduces the number of available investment choices and can impact overall investment performance.
The Tax Management Services (TMS) is designed to improve the after-tax return for the client’s account, consistent with the risk/return profile of the investment models based on the selected tax sensitivity. TMS may cause the account to deviate from the investment models and can affect the risk profile and performance of the account.
For more complete information about the various investment solutions available, including the investment objectives, risks, and fees, please refer to the Disclosure Brochure and applicable Fund Prospectus. Please read them carefully before investing. For a copy, please contact AssetMark.
AssetMark, Inc. is an investment adviser registered with the U.S. Securities and Exchange Commission. AssetMark Asset Management, a division of AssetMark, Inc., includes the firm’s proprietary investment strategies.
For financial advisor use only. 7980880.1 | 05/2025