California Privacy Policy Notice at Collection

Notice at Collection of Personal Information for California Business Contacts, Prospective Business Contacts, and Website Visitors

This Notice at Collection describes the categories of California Personal Information that we collect from our business contacts, prospective business contacts, and visitors to our websites. If you would like to learn more about our information practices, please visit our privacy policy. In this California Notice at Collection, “we,” “us,” and “our” refer to AssetMark, Inc., AssetMark Trust Company, AssetMark Retirement Services, Inc., and AssetMark Brokerage, LLC (collectively, “AssetMark”). “You” refers to you, an individual.

Information We Collect

CATEGORIES OF INFORMATION WE COLLECT	PURPOSE FOR WHICH THE INFORMATION WILL BE USED	LENGTH OF TIME WE KEEP THE INFORMATION
Identifiers, such as your name, address, Internet Protocol (IP) address, device identifier, e-mail address, telephone number(s), and signature.	To market, provide, and/or receive products and services to or from your organization To comply with legal requirements	As required by law. Typically a minimum of six years after the conclusion of the business relationship.
Commercial information, such as records of products or services purchased or considered.	To market, provide, and/or receive products and services to or from your organization To comply with legal requirements	As required by law. Typically a minimum of six years after the conclusion of the business relationship.
Audio information, such as telephone calls on recorded lines.	To provide and/or receive products and services to or from your organization To maintain security and detect fraud	Three years
Visual information, such as images from security cameras in certain locations in our offices and surrounding areas.	To maintain security and detect fraud	30 days
Professional or employment-related information, including financial advisory firm, office, or broker-dealer affiliation, securities licenses and certifications, tier of revenue generation to your financial advisory firm or broker-dealer, and the product mix in your book of business.	To market, provide, and/or receive products and services to or from your organization To comply with legal requirements	As required by law. Typically a minimum of six years after the conclusion of the business relationship.
Inferences drawn from any of the information that we collect about you and your business or organization.	To market, provide, and/or receive products and services to or from your organization.	No longer than the information on which the inferences are based
Sensitive personal information, including the log-in and agent code for your business or organizational accounts in combination with any security or access code or password allowing access to the account.	To market, provide, and/or receive products and services to or from your organization To comply with legal requirements To maintain security and detect fraud	As required by law. Typically a minimum of six years after the conclusion of the business relationship.
Information regarding your electronic network activity using our equipment, such as internet browsing history, usage, and email content.	To market, provide, and/or receive products and services to or from your organization To evaluate activity on our website and to improve our website To monitor activities, to maintain the security of our systems, and to detect improper activity	A maximum of 26 months
Commercial information regarding expenses that you submit for reimbursement, such as receipts.	To evaluate expenses and requests for reimbursement of authorized business expenses	Typically a minimum of four years after termination
Information reported to us as a result of a consumer report or background check that you authorize.	To make product offering decisions	Seven years from the date of the report
Records of your physical access to AssetMark offices, including dates and times of visits and whom you have an appointment to see.	To maintain and monitor the security of our personnel, information, and premises For emergency situations	Typically 30 days after the physical access to the AssetMark office
Identifiers such as your name, along with commercial and professional information such as the broker-dealer with whom you are affiliated, and your use of particular model portfolios and discretionary managers.	To further our commercial purposes and to enhance our business and the financial products and services we offer To provide analytics to the portfolio strategists and discretionary managers	A minimum of six years after the termination of the applicable client accounts

Information We Sell Or Share

We do not sell or share your California Personal Information with third parties unless you have directed us to share this information through your affirmative acceptance of Marketing Cookies from assetmark.com or Targeting Cookies from ewealthmanager.com. If you have opted in and accepted those cookies, our websites share your IP address, the URL you came from, and your interaction with our websites with our analytics providers, third-party advertising networks, and social media platforms for their use in cross-context behavioral advertising across multiple websites. You can withdraw your consent at any time:

Specifically for assetmark.com, by clicking here to view and toggle off Marketing Cookies.
Specifically for ewealthmanager.com, by clicking here and selecting “Cookies Settings” to view and toggle off Targeting Cookies. You may also send us an opt-out preference signal through your privacy controls available on your web browser.

Last Updated: July 2023