California Privacy Policy | Account Holders

Privacy Policy for Account Holders and Prospective Account Holders

For AssetMark, Inc., AssetMark Trust Company, AssetMark Services, Inc., and AssetMark Brokerage, LLC

California Residents

California account holders and prospective account holders have additional rights over the personal information (“PI”) that we collect about you that is not already protected by existing federal privacy laws. This is your “California Personal Information.” AssetMark, Inc., AssetMark Trust Company, AssetMark Services, Inc. and AssetMark Brokerage, LLC (collectively, “AssetMark,” also referred to as “we” and “us”) collect PI for a variety of reasons. This California Privacy Policy describes our information practices, the rights you may have with respect to the California Personal Information we collect, and how you can exercise those rights.

Personal Information We Collect

The following table lists the categories of PI we may have collected about you in the last 12 months, the categories of sources from which we have collected it, and how we will use the information. Some of this PI may be deemed California Personal Information, to which you have additional rights.

CATEGORIES OF INFORMATION WE COLLECT	CATEGORIES OF SOURCES	PURPOSE FOR WHICH THE INFORMATION WILL BE USED
Identifiers, such as your name, address, Internet Protocol (IP) address, device identifier, e-mail address, account name and number, telephone number(s), signature and sensitive personal information such as social security number, driver’s license number, and passport number.	You Other sources, such as your financial advisor, credit bureaus, and other companies	To service your accounts and provide financial products and services to you To comply with legal requirements To detect fraud and security incidents and analyze activity on our websites
Commercial information, such as products or services purchased.	You Other sources, such as your financial advisor, credit bureaus, and other companies	To service your accounts and provide financial products and services to you
Internet or other electronic network activity, such as your interaction with our websites.	You	To service your accounts and provide financial products and services to you To advertise and market our products and services to you To detect security incidents and fraud, and to analyze activity on our website
Audio information, such as telephone calls on recorded lines	You	To service your accounts and provide financial products and services to you To detect fraud and maintain security
Visual information, such as images from security cameras in certain locations in our offices and surrounding areas.	You	To maintain security
Professional or employment-related information.	You Other sources, such as your financial advisor and other companies	To service your accounts and provide financial products and services to you
Inferences drawn from any of the information that we collect about you.	You Other sources, such as your financial advisor and other companies	To service your accounts and provide financial products and services to you To market our products and services to you
Sensitive personal information, including your log-in and account number in combination with any security or access code or password.	You	To service your accounts and provide financial products and services to you To detect fraud and maintain security

Categories Of Personal Information Sold Or Shared With Third Parties In The Last 12 Months

We have not sold or shared California Personal Information with any third parties in the last 12 months.

Consumers Under The Age Of 16

We do not have actual knowledge that we sell or share California Personal Information of minors under 16 years of age.

Disclosure of Personal Information for a Business Purpose to Third Parties in the Last 12 Months

We have not disclosed California Personal Information for a business purpose to any third parties in the last 12 months.

Sensitive Personal Information

We use and disclose sensitive California Personal Information only as permitted by law.

Your Privacy Rights

The right to know. You have the right to know what California Personal Information we have collected about you, including the categories of California Personal Information, the categories of sources from which the California Personal Information was collected, the business or commercial purpose for collecting, selling or sharing California Personal Information, the categories of third parties to whom we disclose California Personal Information, and the specific pieces of California Personal Information we have collected about you.
The right to delete. You have the right to delete certain California Personal Information that we have collected from you, subject to certain exceptions.
The right to correct. You have the right to correct inaccurate California Personal Information that we maintain about you.
The right to opt-out. If a business sells or shares your California Personal Information to third parties, you have the right to opt-out of the sale or sharing of your California Personal Information. Under the CCPA, as amended by the CPRA, we do not sell or share your California Personal Information with third parties; in other words, AssetMark will not sell or share your California Personal Information unless you have provided your prior affirmative consent.
The right to limit use of sensitive personal information. If a business uses or discloses sensitive California Personal Information for reasons other than those permitted by law, you have the right to limit the use and disclosure of that information. We use or disclose sensitive California Personal Information only as permitted by law.
The right not to receive discriminatory treatment. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights, including the right not to be retaliated against for the exercise of your privacy rights.

How You Can Exercise Your Privacy Rights

You may exercise your privacy rights by calling (833) 620-0416 (toll-free), sending an email to CPRACompliance@assetmark.com, or by completing the online request form.

We will confirm receipt of your request. We will acknowledge receipt of your request within 10 business days.
We will verify your identity. We will match pieces of personal information provided by you with personal information maintained by us that we have determined are reliable. We may also require that you submit a signed declaration under penalty of perjury stating that you are the individual whose personal information is the subject of the request. Our verification process will vary depending on the nature of your request and the sensitivity of the information. In some instances, there is no reasonable method by which we can verify your identity. This is the case, for example, when you visit our website. In that circumstance, we collect your Internet Protocol address and information about your activity on our website, but we do not associate the information with any identifiable person.
We will respond. We will respond to your request no later than 45 calendar days after we receive the request. If we cannot respond to your request within that time, we may notify you that we may take up to an additional 45 calendar days to respond, and we will explain why we need additional time.

You may designate an authorized agent to submit a request on your behalf. To have an authorized agent submit a request on your behalf, you or they may call us at (833) 620-0416 (toll-free), send an email to CPRACompliance@assetmark.com, or complete the online request form. You will need to provide us with written permission authorizing the agent to submit a request to know, delete, or correct on your behalf. We will give you instructions on how to send the written authorization to us. We will still verify your identity and will verify that you have given your authority to the agent.

How We Process Opt-Out Preference Signals

An opt-out preference signal or global privacy control is a signal that is sent by a platform or browser that clearly communicates the consumer’s choice to opt out of the sale and sharing of personal information. Websites that sell or share personal information are required to recognize opt-out preference signals.

assetmark.com does not sell or share personal information collected from visitors to the website unless the visitor has affirmatively opted into accepting Marketing Cookies and has directed us to share information collected by these cookies with third parties. Therefore, assetmark.com does not recognize opt-out preference signals. If you have opted into Marketing Cookies and wish to withdraw your consent, please refer to the section How You Can Manage Cookies below.
ewealthmanager.com does not sell or share personal information collected from visitors to the website unless the visitor has affirmatively opted into accepting Targeting Cookies and has directed us to share information collected by these cookies with third parties. If you have opted into Targeting Cookies and wish to withdraw your consent, please refer to the section How You Can Manage Cookies below.

ewealthmanager.com also recognizes opt-out preference signals and treats them as a request to opt out of the sale and sharing of personal information. Therefore, if you have affirmatively accepted Targeting Cookies, but we later detect that you have enabled an opt-out preference signal or global privacy control, we will treat that signal as a request to stop sharing personal information with third parties through Targeting Cookies. eWealthManager.com processes opt-out preference signals in a frictionless manner. You can implement an opt-out preference signal through the privacy controls available on your web browser or by downloading a browser extension that can be enabled to support your single opt-out preference signal. To learn more about how to implement opt-out preference signals and global privacy controls, please consult your browser’s privacy settings or visit Global Privacy Control .

How You Can Manage Cookies

If you have affirmatively provided your consent to accept our performance and marketing cookies upon visiting our public websites, only then will we share your IP address, the URL you came from, and your interaction with our websites with our analytics providers, third-party advertising networks, and social media platforms for their use in cross-context behavioral advertising across multiple websites.

You can manage your individual cookie preferences at any time.

Specifically for assetmark.com, if you “Accept All” or accept Marketing Cookies, you are consenting to our collection, use, and sharing of your personal information collected by the third-party cookies on that website. If you click on the Manage Preferences link, toggle the settings off, and “Save Preferences,” you will be automatically opted out of all cookies except Necessary Cookies. You may also choose whether to affirmatively accept each individual category of cookie used by our website. You can revoke your consent at any time by toggling off Marketing Cookies. If you accept Marketing Cookies, we will take your direction to share information (such as the URL of the page you are visiting, your IP address, and your engagement with our websites) with Google Analytics. To learn what information Google Analytics collects, visit https://policies.google.comm/technologies/partner-sites.
Specifically for ewealthmanager.com, if you “Allow All” Targeting Cookies, you are consenting to our collection, use, and sharing of your personal information collected by the third-party cookies on that website. If you go to the Cookies Settings link and “Reject All”, you will be automatically opted out of all cookies except Strictly Necessary Cookies. You may also choose whether to affirmatively accept each individual category of cookie used by our website. You can revoke your consent at any time by clicking to “Reject All”. If you accept Targeting Cookies, we will take your direction to share information (such as the URL of the page you are visiting, your IP address, and your engagement with our websites) with Google Analytics. To learn what information Google Analytics collects, visit https://policies.google.comm/technologies/partner-sites.

Contact for More Information

If you have questions or concerns about our privacy policies and practices, you may call us at (833) 620-0416 (toll-free) or email us at CPRACompliance@assetmark.com

Date Last Updated: March 2025

AssetMark Privacy Policies and Notices