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    AssetMark Privacy Policies and Notices

    Online Privacy and Security

    For AssetMark Financial Holdings, Inc., AssetMark, Inc., AssetMark Trust Company, and AssetMark Retirement Services, Inc.


    In addition to our Privacy Policy and California Privacy Policies and Notices, the following privacy and security principles apply when you visit us on our website or communicate with us online and electronically. 

    AssetMark Respects Your Privacy

    We want you to understand what personally identifiable information we collect from you online when you use or visit our websites, or, and when you interact with our advertisements online. In this Online Privacy Policy, “we” and “our” refers to AssetMark Financial Holdings, Inc., AssetMark, Inc., AssetMark Trust Company, and AssetMark Retirement Services (collectively, “AssetMark”). “You” refers to you, an individual.

    Information AssetMark Collects From You When You Visit Our Websites

    We operate two websites, and

    • When you visit our websites, our web servers collect the name of the domain and browser you used to access the Internet, as well as your computer’s Internet Protocol (IP) address, information about your device identifier, and your general location based on your IP address. We also will collect information about the pages of our websites that you visit, the time and date of your visit, the time you spend on those pages, the website you came from and visit next, and other diagnostic data. We collect this information through the use of cookies.

    • When you log into your account, our web servers also collect your name, email address, and the fact that you have entered a correct password to access your account. We also collect a record of any electronically entered instructions or communications that you enter while logged into your account. We use encryption and authentication tools to protect information that we obtain from you while you are logged into our websites.

    • We also collect information that you provide to us voluntarily through our websites, including when you sign up to receive our newsletter, when you submit information through our “Contact Us” form, and when you apply for employment through our “Careers” page.  

    Our Websites Use Cookies With Your Consent

    Cookies are files with a small amount of data (text files) which may include an anonymous unique identifier. When you visit our websites, our server asks your browser to store cookies on your device in order to remember information about you, such as your language preferences or login information. Those cookies are set by us and return information to our servers. They are called first-party cookies.

    Our websites also use third-party cookies, which are cookies from a domain other than our domain. These cookies are set for our advertising and marketing efforts. Third-party cookies are used for cross-site tracking, retargeting, and ad serving. Third-party cookies provided by other domains and set by AssetMark return information to that other domain’s server.

    Each cookie is coded to expire after a certain amount of time. The duration of a cookie is measured from the first click on the website to its expiration.

    Our Websites Use The Following Types Of Cookies

    • Strictly necessary cookies. These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site.  These cookies cannot be switched off in our systems.  They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in, or filling out forms.

    • Performance cookies. These cookies collect and analyze information about how you engage with the website, like which pages you visited, how long you stayed on a page, and which links you clicked on.  These cookies help us to know which pages are the most and least popular and see how visitors move around the website.  If you do not accept these cookies, we will not know when you have visited our site. One of the performance cookies we use is Google Analytics, which shares this data with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. In addition to choosing whether to opt-in to analytics cookies used on our websites, you can generally decline analytics cookies by installing the Google Analytics opt-out browser add-on, which is available at To learn more about how Google uses information from sites or apps that use its service, please see Google’s Privacy Policy:

    • Marketing cookies. These cookies are set through our website by third parties, such as our advertising partners.  These cookies track your online activity to help advertisers build a profile of your interests, deliver more relevant advertising to you on other websites, or to limit how many times you see an ad. By accepting these cookies, you are directing us to share information collected by these cookies with the third parties who have placed the cookies for the third party’s use.  If you do not accept these cookies, you will still see advertisements, but the advertisements will not be targeted to you.

    • Functional cookies. These cookies allow a website to provide enhanced functionality and personalization. These cookies enable the website to honor choices you have made in the past, like what language you prefer or what your username and password are, so you can automatically log in. If you do not accept these cookies, then some or all of these services may not function properly.

    You Decide Which Cookies To Accept From Us

    • To learn about the specific cookies we use on, please click here.

    • To learn about the specific cookies we use on, please click here, and select “Cookies Settings”.

    You can manage your individual preferences with respect to each category of cookies that you agree to accept from our websites. You may update or change your cookie preferences at any time. We will act on your most recent choice.

    • To update your preferences for the cookies you accept from, please click here.

    • To update your preferences for the cookies you accept from, please click here and select “Cookies Settings”.

    If you “Accept All,” you are consenting to our collection and use of your data collected by all of the cookies used on our websites. By consenting or “opting in” to each of these cookies, you are consenting to our collection, use, and sharing of your information through cookies. Please note that blocking some types of cookies may negatively impact your experience on our websites and limit the services we are able to provide.

    You also can manage cookies by adjusting your browser settings. Some browsers (such as Apple’s Safari and Mozilla’s Firefox) automatically block third-party cookies. Most web browsers let you choose whether to accept cookies. Most also let you delete cookies already set. The choices available, and the mechanism used, will vary from browser to browser. Such browser settings are typically found in the “options”, “tools,” or “preferences” menu. You may also consult the browser’s “help” menu.

    We Share Some Of The Information We Collect From You Online

    In some circumstances, we share information we collect from you with third parties for our business purposes and for other reasons as permitted by law. The categories of third persons with whom we share information are: 

    • Disclosure to Service Providers. AssetMark shares personal information as necessary to effect, administer or enforce transactions that you request or authorize or in connection with processing or servicing your financial products or services or maintaining or servicing your account with us. AssetMark also shares personal information that we obtain from you online with organizations that provide us with services to enhance our business and the services we provide. Our service providers include organizations that provide services including website hosting, data analysis, e-mail services, marketing, advertising, and helping us to evaluate the performance of our websites and advertisements. These services use cookies to collect authentication details, online identifiers, cookie identifiers, IP addresses, browsing history, device identifiers, activity log files, and user names. Our third-party service providers include Hubspot. You can review the privacy policies of Hubspot by reviewing its privacy policy which is linked here: Our service providers are prohibited from using your information for any purpose other than to carry out the purposes for which we disclosed the information and as otherwise permitted by law.

    • Disclosure to Third-Parties. We share information about your use of our websites with Google Analytics and social media platforms so they can contextualize and personalize the advertisements of their own advertising network. We also share information that we gather about you via our advertising and marketing cookies to provide you with customized and relevant advertisements.

    • Disclosures to Comply with Laws, Legal Processes, and Law Enforcement. AssetMark cooperates with government, law enforcement officials, regulators, and private legal processes to comply with the law and legal processes. We will disclose information to government, law enforcement officials, regulators, and others as we believe is necessary or appropriate to respond to claims and legal processes (including subpoenas and administrative summonses), to protect the property and rights of AssetMark or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be illegal, unethical or legally actionable.    

    We Use The Information That We Collect Online For Advertising Purposes

    We work with service providers and third-party providers, including Google, to display advertisements for our products and services on other websites. Our service providers use cookies and web beacons to collect information regarding your interaction with our website advertisements on other websites (such as LinkedIn) to provide you with targeted advertising relating to our products and services. AssetMark may also engage in cross-device data collection, which refers to the process of collecting data from separate devices that have been determined through statistical analysis to be linked or related on behalf of visitors to our websites or persons who interact with our advertisements. AssetMark, or its service providers, may use cross-device data to deliver tailored ads to users across multiple devices.

    You Can Opt Out Of AssetMark’s Use Of Your Information For Interest-Based Advertising

    If you wish not to have your information used for the purpose of serving you interest-based or targeted ads, you may opt out by clicking here and following the instructions: Please note that this does not opt you out of being served all advertising or even all of our advertisements. You will continue to receive generic advertisements. You may also continue to receive advertisements from AssetMark, but it will not be because you previously indicated an interest in AssetMark or our services.

    Responding To "Do Not Track" Signals

    Some internet browsers have incorporated “Do Not Track” features. Most of these features, when turned on, send a signal or preference (the “DNT Signal”) to the websites that you visit, indicating that you do not wish to be tracked. There is no universally agreed-upon standard for what a company should do when it detects a DNT signal. If we detect that your browser has sent a “Do Not Track” signal or that you have enabled global privacy controls such as a browser plug-in or privacy setting, device setting, or other mechanism that communicates or signals your choice to opt-out of the sale of your personal information, we will treat that as a valid request to opt-out for that browser or device (or the consumer, if known). If you have enabled a global privacy control but affirmatively consent to our use of cookies, we will treat your specific opt-in consent as overriding your general global privacy control settings. If you wish to opt out of AssetMark serving you interest-based or targeted ads, click this link and follow the instructions on the site:

    You Can Correct The Information That We Gather About You Online

    If you entered information online and later need to correct that information, please contact us at (833) 620-0416 (toll-free). Please note that if we cannot associate the information to you, we may not be able to correct it.  

    Third Parties May Collect Personal Information About You When You Visit Our Websites

    When you visit our websites, other parties can collect personal information about your online activities over time and across different websites. This is because our websites use Google Analytics, which shares data with other services to contextualize and personalize the ads of their own advertising networks. You can opt out from having your data collected by these analytics providers by declining “analytics cookies” from our websites.

    Our website,, also contains Social Media Plugins (“buttons”) for Facebook, LinkedIn, and Twitter. These buttons work by using code from the social media companies that allow you to connect to them and allow them to collect information about your activity while you are on our websites, including your Internet Protocol address, the pages you visit, the device and browser you are using, and more. You can review the privacy policies of these social media companies to learn more about the data they collect, whether they engage in cross-device tracking and targeted advertising, and how to manage or control the collection of data in your account settings.

    Linking To Other Websites

    Our websites may contain links to other websites that are controlled by third parties and provide access to third-party information and services. These links are provided to you as a convenience, and we are not responsible for the content, action, or performance of any linked website. Please be aware that other websites have their own privacy policies, and their data-gathering practices may be different from ours. We are not responsible for the information collected by other websites if you link to them from our websites. We cannot guarantee how those sites use cookies or whether they place cookies on your computer that may identify you. You should carefully review the privacy policies of each website you visit to understand how it collects and uses information.

    We Communicate With You By Email, But You Can Say No

    AssetMark may send you email communications that may be useful to you, including information about our products and services or information about third parties with whom we do business. If you sign up for these kinds of communications, they will be sent to you via email. You will be given the option to unsubscribe from these emails.  

    AssetMark Does Not Collect Personal Information From Children

    AssetMark does not knowingly collect personally identifiable information from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information.

    Updates To Our Online Privacy And Security Policy

    We may update this Online Privacy and Security Policy from time to time. We will post the current version of our Online Privacy and Security Policy on this page. Please check this page regularly for any material updates, along with the effective date of any changes. This Online Privacy and Security Policy does not apply to other financial services providers, such as your Financial Advisor and the firm(s) s/he is associated with.

    Additional Information For Residents Of California And Nevada

    If you are a resident of California, please see our California Privacy Policy.

    If you are a resident of Nevada, you have the right to request that we do not sell personal information that we have collected about you online. To exercise this right, you may call us at 833-620-0416 (toll-free) or email us at

    Contact For More Information

    If you have questions or concerns about our privacy policies and practices, you may call us at 833-620-0416 (toll-free) or email us at


    Last Updated: March 2023