AssetMark Privacy Policies and Notices
We want to ensure you have a clear understanding of how AssetMark collects, uses, and shares your personal information. Please familiarize yourself with our privacy practices and the specific privacy notices that may apply to you.
Online Privacy
Client Privacy
California Privacy
If you are a California resident, the personal information we collect about California Consumers will depend on our relationships and interactions with you.
Business Contacts, Prospective Business Contacts, and Website Visitors
Account Holders and Prospective Account Holders
California Privacy Policy
For Business Contacts, Prospective Business Contacts, and Website Visitors
For AssetMark, Inc., AssetMark Trust Company, AssetMark Services, Inc., AssetMark Wealth Services, Inc., and AssetMark Brokerage, LLC.
California Residents
California residents with whom we have a business relationship or a prospective business relationship have certain additional rights over the personal information (“PI”) that we collect about you. AssetMark, Inc., AssetMark Trust Company, AssetMark Services, Inc., AssetMark Wealth Services, Inc., and AssetMark Brokerage, LLC (collectively, “AssetMark,” also referred to as “we” and “us”) collect California Personal Information for a variety of reasons. This California Privacy Policy for Business Contacts describes our information practices, the rights you may have with respect to the California Personal Information we collect, and how you can exercise those rights.
Personal Information We Collect
The following table lists the categories of California Personal Information we may have collected about you in the last 12 months, the categories of sources from which we have collected it, and why we have collected it. Some of this PI may be deemed California Personal Information, to which you have additional rights.
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CATEGORIES OF INFORMATION WE COLLECT |
CATEGORIES OF SOURCES |
PURPOSE FOR WHICH THE INFORMATION WILL BE USED |
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Identifiers, such as your name, address, Internet Protocol (IP) address, device identifier, e-mail address, telephone number(s), signature. |
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Commercial information, such as records of products or services purchased or considered. |
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Audio information, such as telephone calls on recorded lines. |
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Visual information, such as images from security cameras in certain locations in our offices and surrounding areas. |
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Professional or employment-related information, including financial advisory firm, office, or broker-dealer affiliation, securities licenses and certifications, tier of revenue generation to your financial advisory firm or broker-dealer, the product mix in your book of business. |
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Inferences drawn from any of the information that we collect about you and your business or organization. |
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Sensitive personal information, including the log-in and agent code for your business or organizational accounts in combination with any security or access code or password allowing access to the account. |
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Internet or other electronic network activity, such as your interaction with our websites. |
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Commercial information regarding expenses that you submit for reimbursement, such as receipts. |
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Information reported to us as a result of a consumer report or background check that you authorize. |
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Identifiers such as your name, along with commercial and professional information such as the broker-dealer with whom you are affiliated, and your use of particular model portfolios and discretionary managers. |
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Categories Of Personal Information Sold Or Shared With Third Parties In The Last 12 Months
We have not sold or shared California Personal Information with any third parties in the last 12 months.
Consumers Under The Age Of 16
We do not have actual knowledge that we sell or share California Personal Information of minors under 16 years of age.
Disclosure of Personal Information for a Business Purpose to Third Parties in the Last 12 Months
We have not disclosed California Personal Information for a business purpose to any third parties in the last 12 months.
Sensitive Personal Information
We use and disclose sensitive California Personal Information only as permitted by law.
Your Privacy Rights
- The right to know. You have the right to know what California Personal Information we have collected about you, including the categories of California Personal Information, the categories of sources from which the California Personal Information was collected, the business or commercial purpose for collecting, selling or sharing California Personal Information, the categories of third parties to whom we disclose California Personal Information, and the specific pieces of California Personal Information we have collected about you.
- The right to delete. You have the right to delete certain California Personal Information that we have collected from you, subject to certain exceptions.
- The right to correct. You have the right to correct inaccurate California Personal Information that we maintain about you.
- The right to opt out. If a business sells or shares your California Personal Information to third parties, you have the right to opt out of the sale or sharing of your California Personal Information. Under the CCPA, as amended by the CPRA, we do not sell or share your California Personal Information with third parties; in other words, AssetMark will not sell or share your California Personal Information unless you have provided your prior affirmative consent.
- The right to limit use of sensitive personal information. If a business uses or discloses sensitive California Personal Information for reasons other than those permitted by law, you have the right to limit the use and disclosure of that information. We use or disclose sensitive California Personal Information only as permitted by law.
- The right not to receive discriminatory treatment. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights, including the right not to be retaliated against for the exercise of your privacy rights.
How You Can Exercise Your Privacy Rights
You may exercise your privacy rights by calling (833) 620-0416 (toll-free), sending an email to CPRACompliance@assetmark.com, or by completing the online request form.
- We will confirm receipt of your request. We will acknowledge receipt of your request within 10 business days.
- We will verify your identity. We will match pieces of personal information provided by you with personal information maintained by us that we have determined are reliable. We may also require that you submit a signed declaration under penalty of perjury stating that you are the individual whose personal information is the subject of the request. Our verification process will vary depending on the nature of your request and the sensitivity of the information. In some instances, there is no reasonable method by which we can verify your identity. This is the case, for example, when you visit our website. In that circumstance, we collect your Internet Protocol address and information about your activity on our website, but we do not associate the information with any identifiable person.
- We will respond. We will respond to your request no later than 45 calendar days after we receive the request. If we cannot respond to your request within that time, we may notify you that we may take up to an additional 45 calendar days to respond, and we will explain why we need additional time.
- You may designate an authorized agent to submit a request on your behalf. To have authorized agent submit a request on your behalf, you or they may call us at (833) 620-0416 (toll-free), send an email to CPRACompliance@assetmark.com, or complete the online request form. You will need to provide us with written permission authorizing the agent to submit a request to know, delete, or correct on your behalf. We will give you instructions on how to send the written authorization to us. We will still verify your identity and will verify that you have given your authority to the agent.
How We Process Opt-Out Preference Signals
An opt-out preference signal or global privacy control is a signal that is sent by a platform or browser that clearly communicates the consumer’s choice to opt out of the sale and sharing of personal information. Websites that sell or share personal information are required to recognize opt-out preference signals.
- assetmark.com, ewealthmanager.com, and app.assetmark.com (“Our Sites”) do not sell or share personal information collected from visitors to the website(s) unless the visitor has affirmatively opted into accepting Data Analytics Cookies and/or Targeted Advertising Cookies and has directed us to share information collected by these cookies with third parties. If you have opted into Data Analytics Cookies and/or Targeted Advertising Cookies and wish to withdraw your consent and direction to disclose this information with third parties, please refer to the section How You Can Manage Cookies below.
- Our Sites recognize opt-out preference signals and treat them as a request to opt out of the sale and sharing of personal information. Therefore, if you have affirmatively accepted Data Analytics Cookies and/or Targeted Advertising Cookies but we later detect that you have enabled an opt-out preference signal or global privacy control, we will treat that signal as a request to stop sharing personal information with third parties through Data Analytics Cookies and/or Targeted Advertising Cookies. Our Sites process opt-out preference signals in a frictionless manner. You can implement an opt-out preference signal through the privacy controls available on your web browser or by downloading a browser extension that can be enabled to support your single opt-out preference signal. To learn more about how to implement opt-out preference signals and global privacy controls, please consult your browser’s privacy settings or visit Global Privacy Control.
How You Can Manage Cookies
If you have affirmatively opted in to our Data Analytics Cookies and/or Targeted Advertising Cookies, you are directing us to share your IP address, the URL you came from, and your interaction with our websites with our analytics providers, third-party advertising networks, and social media platforms for their use in cross-context behavioral advertising across multiple websites. We will share this information with third parties only upon your direction to do so.
You can manage your individual cookie preferences at any time.
- If you “Accept All” or accept Data Analytics Cookies and/or Targeted Advertising Cookies, you are directing us to disclose the personal information collected by the third-party cookies on Our Sites with the third parties who set the cookies, who then may use the information for their own purposes, including cross-context behavioral advertising across multiple websites. If you have previously accepted our Data Analytics Cookies and/or Targeted Advertising Cookies and want to change your preferences or direct us to stop disclosing your information to third parties, click on the Privacy Preferences link located on the footer of your browser after you have logged in, toggle the settings to “Reject All” and “Confirm,” and you will be opted out of all cookies except Essential Services Cookies. You may also choose whether to affirmatively accept each individual category of cookies used by our website. You can revoke your direction and consent at any time by toggling off Data Analytics Cookies and/or Targeted Advertising Cookies. If you accept Data Analytics Cookies, we will take your direction to share information (such as the URL of the page you are visiting, your IP address, and your engagement with our websites) with Google Analytics. To learn what information Google Analytics collects and processes data, visit , www.google.com/policies/privacy/partners/.
Contact For More Information
If you have questions or concerns about our privacy policies and practices, you may call us at (833) 620-0416 (toll-free) or email us at CPRACompliance@assetmark.com.
Date Last Updated: May 2026