Stay independent. Scale with support.

Run your firm your way. AssetMark provides the service, support and scale.

AssetMark is a low disruption solution for advisors. Explore your options.

If your RIA is affected by Fidelity’s updated custody minimum, you may have more than one path forward.

AssetMark can help you evaluate your options, including a solution that maintains your clients’ experience with Fidelity as their custodian by leveraging AssetMark’s Fidelity relationship, administrative platform, and trading technology as your new service model for these accounts.

Keep what works. Plan what's next.

  1. 1

    Maintain continuity where possible

    For eligible accounts, an AssetMark service arrangement may allow you to retain existing Fidelity account numbers without transferring assets to a different custodian. Client authorizations, platform requirements, and applicable approvals still apply.

  2. 2

    Understand the transition

    Our team can help you evaluate eligibility, identify required documentation, and understand what the transition would involve for your firm and clients.

  3. 3

    Support your business beyond custody

    Explore how AssetMark's investment solutions, Advisor Managed Portfolios, technology, service teams, and business consulting capabilities may support your firm's ongoing needs.

Your next step starts with a conversation

Meet with AssetMark to review your firm’s current custody arrangements, discuss your priorities, and determine whether one of our available service models may be a fit.

$+
in client assets (as of June 30, 2026)
+
employees dedicated to client success
+
investor households on the path to their goals
years
serving advisors

Solutions

Streamline portfolio implementation and management with flexible investment solutions.

AssetMark supports advisors who manage and trade assets directly at the custodian through the AssetMark Advisor Managed Portfolios program.

Your investment approach. Supported by AssetMark.

AssetMark Advisor Managed Portfolios® (AMP) is a digital portfolio management and trading system designed to help streamline and scale your practice. AMP gives you technology to create and manage your own investment strategies while you remain responsible for monitoring accounts and making trading decisions.

Build Your Strategies

Create investment strategies using stocks, ETFs, mutual funds, models, or combinations of investments and models. Apply strategies across multiple client accounts. Target allocations, restrictions, and drift settings help define how accounts are managed.

Trade and Rebalance

Generate, review, and approve trades across accounts. AMP supports rebalancing, model and target trades, individual security trades, cash-management trades, and tax-harvesting requests.

Monitor Portfolios

Set drift parameters and account alerts, then use visual monitoring views and trade history to identify items for review. These tools support oversight. They do not replace the advisor’s responsibility to monitor accounts.

Manage for Taxes

AMP includes tools for advisor-directed tax management, including tax-loss harvesting at the model or account level where applicable. Tax-loss harvesting is available for taxable accounts and does not assure tax savings or investment results.

Why more than 10,000 advisors choose AssetMark

Since 1996, we’ve been helping independent financial advisors meet the ever-changing needs of their clients and businesses. Our consultants and support teams are available to provide platform support, ensure your practice is functioning smoothly, customize your solutions, and connect with you.

Resources

5 Keys to Managing High-Net-Worth Clients

Every advisor wants to attract and retain more wealthy clients. But managing high-net-worth clients’ needs takes a different approach than for clients with simple assets.

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