The world is changing rapidly, but one constant that financial advisors can have faith in is that success depends on continued growth. Consistent growth, however, isn’t an easy thing to achieve—especially not if the ways you traditionally engage with your target audience are changing.
The COVID-19 pandemic taught us that in-person meetings and events aren’t necessary for business success, and they might not even be ideal. For advisors looking to ensure that their practice will continue to grow in the long term, learning how to forge connections and communicate virtually is essential. But many advisors find it challenging to recreate the same level of engagement when meeting a prospect over a computer screen as they do when meeting one in person.
What can these advisors do? Educate.
In our American Financial Experience Survey, we found 46% of investors are interested in learning more about investing. Advisors who provide this education can meet and form deeper connections with prospects. If you can meet this need, you’ll build trust and be top of mind when prospects are ready to engage with an advisor.
So how does one educate?
Financial advising is a fundamentally people-focused practice. That means a financial advisor needs to meet their clients where they are and focus on their needs. These days, the majority of a financial advisor’s audience lives and works digitally, and they’re hungry to know more about investing.
By creating a digital marketing plan and delivering educational content, you’ll improve your chances of serving the new generation of investors. Learning this whole new skill set can be intimidating, especially when you want to focus on the investors that are already with your practice. If you want more actionable advice and guidance on how to go about growing your practice (whether that’s through digital marketing or otherwise), reach out to the team at AssetMark. We’re happy to help.
AssetMark is a leading provider of extensive wealth management and technology solutions that help financial advisors meet the ever-changing needs of their clients and businesses.
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AssetMark, Inc. ("AssetMark") is a leading provider of extensive wealth management and technology solutions that help financial advisors meet the ever-changing needs of their clients and businesses. The information on this website is for informational purposes only and is intended as an overview of the services offered to financial advisors, not a solicitation for investment. Information has been drawn from sources believed to be reliable, but its accuracy is not guaranteed and is subject to change.
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