Privacy Policy and Notices for California Residents

Notice at Collection for Account Holders and Prospective Account Holders

This Notice at Collection describes the categories of California Personal Information that we collect from account holders and prospective account holders. If you would like to learn more about our information practices, please visit our privacy policy. In this California Notice at Collection, “we,” “us,” and “our” refer to AssetMark, Inc., AssetMark Trust Company, AssetMark Retirement Services, Inc., and AssetMark Brokerage, LLC (collectively, “AssetMark”). “You” refers to you, an individual.

Information We Collect

CATEGORIES OF INFORMATION WE COLLECT	PURPOSE FOR WHICH THE INFORMATION WILL BE USED	LENGTH OF TIME WE KEEP THE INFORMATION
Identifiers, such as your name, address, Internet Protocol (IP) address, device identifier, e-mail address, account name and number, telephone number(s), signature and sensitive personal information such as social security number, driver’s license number, and passport number.	To service your accounts and provide financial products and services to you To comply with legal requirements To advertise and market our products and services to you To detect fraud and security incidents and analyze activity on our websites	As required by law. Typically a minimum of six years.
Commercial information, such as products or services purchased.	To service your accounts and provide financial products and services to you To advertise and market our products and services to you	As required by law. Typically a minimum of six years.
Internet or other electronic network activity, such as your interaction with our websites.	To service your accounts and provide financial products and services to you To advertise and market our products and services to you To detect security incidents and fraud, and to analyze activity on our website	A maximum of 26 months
Audio information, such as telephone calls on recorded lines.	To service your accounts and provide financial products and services to you To detect fraud and maintain security	Three years
Visual information, such as images from security cameras in certain locations in our offices and surrounding areas.	To maintain security	30 days
Professional or employment-related data, such as your work history and income.	To service your accounts and provide financial products and services to you	As required by law. Typically a minimum of six years.
Inferences drawn from the information we collect about you.	To market, provide, and/or receive products and services to or from your organization To service your accounts and provide financial products and services to you To advertise and market our products and services to you	No longer than the information on which the inferences are based
Sensitive personal information, including your login and account number in combination with any security or access code or password.	To service your accounts and provide financial products and services to you To detect fraud and maintain security	As required by law. Typically a minimum of six years.

Information We Sell or Share

We do not share your California Personal Information with third parties unless you direct us to do so. If you have affirmatively opted in to accept our performance and marketing cookies upon visiting our public websites, we share your IP address, the URL you came from, and your interaction with our websites with our analytics providers, third-party advertising networks, and social media platforms for their use in cross-context behavioral advertising across multiple websites. You can withdraw your consent:

Specifically, for ewealthmanager.com, at any time via Manage Preferences, selecting “Cookies Settings” and toggling off performance cookies and marketing cookies;
Specifically, for assetmark.com, at any time via Manage Preferences and toggling off performance cookies and marketing cookies;
By sending us an opt-out preference signal through the privacy controls available on your web browser.

Read our Notice of Your Right to Opt-Out of the Sale or Sharing of Data.

Effective Date: January 1, 2023