In a crowded, tech-enabled market, who you are matters as much as what you offer. As advisory firms grow through 2026, culture, purpose, and trust are becoming powerful differentiators.
In today’s rapidly evolving financial landscape, one idea is becoming increasingly clear: wealth is no longer defined solely by affluence. Younger generations are reshaping what prosperity means, and that shift is changing the role of advisors along with it. As Elizabeth Husserl — registered investment advisor, author, and…
“You don’t look like your goals; you look like your habits.” I don’t know who said that first, but it stopped me cold when I heard it the first time. I think about it every year around this time when I see people trotting out their new year’s…
Private markets aren’t just for institutions anymore. More value is now being created inside private companies, and individual investors are starting to notice. Consider two headline examples: OpenAI recently sold shares in a secondary offering that valued the company at roughly $500 billion. Meanwhile, Anthropic is projected to…
Trust and wealth executives are navigating a landscape where growth is accelerating, and so are the challenges. Global assets under management reached $135 trillion in 2024 and $147 trillion by June 2025. With wealth management now driving more than 80% of net flows, executives need to focus on…
I recently had the pleasure of presenting to some of AssetMark’s best advisors at the Platinum Summit event. During this session, I shared about creating a truly multi-generational firm—one that goes beyond multigenerational families and expands to multigenerational advisors and team members and even into multigenerational services.
Legacy Clients and Rising Expectations: Bank Trust and the Next Generation For CEOs, CFOs, and leaders of trust departments, the landscape is changing rapidly. The Great Wealth Transfer is no longer a distant forecast. Cerulli Associates now projects that $124 trillion will move to heirs and charities through…
We talk a lot about customer obsession, and for good reason. It’s not just a catchphrase. It’s the heartbeat of our business. Putting clients first isn’t optional. It’s essential. But truly living that mindset means more than meeting expectations or creating pleasing experiences.
In a world that’s racing toward automation, speed, and scale, there’s something quietly powerful about simply showing up for people. At AssetMark, we believe service is more than a function—it’s a relationship. And it’s the heartbeat of everything we do for the financial advisors we serve.
In the world of trust and wealth management, growth hinges on two imperatives — securing top talentand leveraging cutting-edge technology.
In the world of finance, connecting with clients and effectively communicating complex ideas is a crucial part of building meaningful relationships. As a financial advisor, you understand the importance of delivering information in a way that is engaging, clear, and easily understood by your clients. This is where…
While the old adage goes that the only things certain in life are death in taxes, new capabilities are now available to financial advisors that help them ease their client’s taxable burdens through tax-efficient investing. Advisors already employ many tax-optimization strategies in non-qualified, taxable accounts, such as tax-loss…
Recent market volatility has investors paying more attention to their portfolios, with many seeking new ways to mitigate the negative impact of market downturns and salvage returns. A key aspect of these efforts involves utilizing tax mitigation services within their portfolios to improve their investing outcomes. Use of…
In today's financial landscape, clients are seeking more personalized and higher-touch experiences that incorporate the full scope of their financial well-being. In particular, services oriented around tax planning and managing capital gains taxes are gaining traction with advisory clients. A recent study1 revealed some telling statistics:
As December 31 approaches, many people turn their thoughts to charitable giving. Whether the impetus is related to spending down an anticipated year-end bonus, maximizing tax incentives, honoring a loved one for the holidays, or part of an overall giving plan, this time of year can be one…
