You need a strategic provider that can help you deliver wealth management solutions designed around investors’ most important goals

As an experienced financial professional, you don’t need to be told that clients’ expectations have intensified in recent years. They want more of you: personalized advice, investment expertise and hands-on, attentive service. And these demands have only accelerated as you’ve adapted to meeting clients’ expectations, even when you can’t meet face to face. 

Critical to all of this, of course, are the investment solutions you offer. Your ability to offer sophisticated investment options, and to customize them to meet specific goals, is the very foundation of what you bring to your clients. It may also hold the key to attracting more of the kinds of clients you want to serve.

But managing wealth also involves a full view into clients’ financial lives. They want cash management, liquidity and borrowing solutions, and expert guidance on legacy and philanthropy questions. Consider these client requirements, and some questions to ask yourself as you evaluate potential platforms and providers.

It’s not just their investment portfolio — it’s their whole financial life.

As important as clients’ investments are, they know investing is just one part of their overall financial life. For their day-to-day needs, many want help with liquidity, including cash management and access to borrowing solutions. For their longer-term goals, they want support on estate planning, legacy planning and philanthropy, as well as guidance to help ensure their values are shared with future generations.

• Ask yourself: Are we set up to help our clients with a comprehensive range of financial needs and questions? Can we offer them cash instruments with attractive yields and expanded FDIC insurance, offer them securities-backed lines of credit, and help them with trust administration and charitable strategies such as donor-advised funds?

Clients don’t just want “hot” stocks, they want creative solutions.

As economic conditions and their situations change, clients look to you for specialized help with needs such as generating income, managing risks and maximizing tax efficiency. The advice and investments you offer help separate you from the pack. 

• Ask yourself: For the right clients, can we offer specialized solutions such as covered-call options strategies, to help them generate income while mitigating risk? Do we have the right range of tools to help them hold on to what they gain and make tax-efficient transitions?  

Clients don’t expect a crystal ball — they simply want reassurance.

Most clients understand that even carefully constructed portfolios are subject to market ups and downs. To get through periods of volatility, they want a reassuring voice and the comfort of knowing that their portfolio has been built with their individual long-term goals in mind. 

• Ask yourself: Does my solutions provider offer a sophisticated range of investments, with the flexibility to put them to work in the way that best suits the needs of our clients and our business? 

Clients want forward-looking insights, not yesterday’s headlines.

Your clients are better informed than ever before. Yet the flood of information they receive can be as confusing as it is enlightening. You can add value and separate yourself from the pack by offering fresh perspectives on the economy and their investments.

• Ask yourself: What are our primary sources of intelligence? Do we have access to experienced financial services consultants and a skilled community of our peers to help us anticipate clients’ needs and keep them ahead of the latest developments?

Need a solution provider that can help you address clients’ broader planning and investing needs? AssetMark Institutional would like to get to know you. Schedule your consultation.